{"title":"Beard Ritual","description":"","products":[{"product_id":"beard-oil","title":"Royal Beard Oil","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eRoyal Beard Oil™\u003c\/strong\u003e The new level of luxury on Men grooming routine.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eWith \u003cstrong\u003eFrouge secret luxury formula\u003c\/strong\u003e infused with the royal essence of \u003cstrong\u003eblack pepper\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e This unique blend softens and nourishes your beard, promoting healthy growth and leaves you with a sophisticated, attention-grabbing beard.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eA well-groomed\u003c\/strong\u003e, healthy-looking beard enhances your overall appearance \u003cspan style=\"font-size: 0.875rem;\"\u003eand boosts confidence. \u003cbr\u003e\u003cstrong\u003eKnowing your beard looks and feels good\u003c\/strong\u003e will positively impact your self-esteem and how others perceive you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-testid=\"conversation-turn-19\" class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\"\u003e\n\u003cdiv class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"\u003e\n\u003cdiv class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message peer flex flex-col items-start gap-3 whitespace-pre-wrap break-words peer-[.text-message]:mt-5 overflow-x-auto\" data-message-id=\"922b87e6-2d76-4dff-8cb4-85e9240a762d\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cdiv class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-21\"\u003e\n\u003cdiv class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"\u003e\n\u003cdiv class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"8538aa88-98c3-4077-ae43-645793d5bdc2\" class=\"min-h-[20px] text-message peer flex flex-col items-start gap-3 whitespace-pre-wrap break-words peer-[.text-message]:mt-5 overflow-x-auto\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eREDUCES FRIZZ\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBy softening the beard hairs and providing\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eessential nutrients\u003c\/strong\u003e, beard oil reduces frizz and \u003cstrong\u003ekeeps the beard looking smooth and polished.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-23\"\u003e\n\u003cdiv class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"\u003e\n\u003cdiv class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"8e9ae149-80e0-42fb-8669-fe6c1fb51335\" class=\"min-h-[20px] text-message peer flex flex-col items-start gap-3 whitespace-pre-wrap break-words peer-[.text-message]:mt-5 overflow-x-auto\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003ePROMOTES HEALTHY BEARD GROWTH\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eThe nourishing oils in beard oil, such as jojoba and argan oil, are \u003cstrong\u003erich\u003c\/strong\u003e in vitamins and antioxidants \u003cstrong\u003epromote healthy hair growth\u003c\/strong\u003e. \u003cbr\u003eThey strengthen the hair follicles, reducing breakage and split ends.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Frouge-store","offers":[{"title":"30 ml","offer_id":52194985410880,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/9850\/0416\/files\/BEARD_OIL_41764633-c2cd-46de-984a-60d5340f7061.png?v=1781661281"},{"product_id":"body-cream","title":"Face \u0026 Beard Cream","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreating a moisturizer for men is a very complex but rewarding challenge in the end. This is what we saw before our eyes when we brewed Frouge Softening Cream designed to nourish facial skin and beard styling. The cream contains pure argan oil, vitamin E and sunscreens - in a formula that encourages the restoration of damaged hair and makes it soft and velvety, alonwith balanceded moisture that prevents dry and cracked skin. The cream also helps shape the beard and tame unruly beard edges. It is easily absorbed and does not leave an oily feeling. At the end of its use you will be left with healthier and more vital skin, with a neatly shaped beard, and with a fresh and fragrant feeling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIngredients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin E-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes and moisturizes the skin and beard, keeping them hydrated and soft.\u003c\/li\u003e\n\u003cli\u003eActs as a powerful antioxidant, protecting the skin and beard from free radicals and environmental damage.\u003c\/li\u003e\n\u003cli\u003eHelps promote healing and reduce the appearance of scars or blemishes on the face and beard.\u003c\/li\u003e\n\u003cli\u003eSupports a healthy complexion and helps improve the overall texture and appearance of the skin and beard.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArgan Oil-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes and hydrates the skin and beard, preventing dryness and promoting a smooth, healthy look.\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants, it helps protect the skin and beard from damage caused by free radicals.\u003c\/li\u003e\n\u003cli\u003eImproves beard hair texture, making it soft, manageable, and less prone to tangles.\u003c\/li\u003e\n\u003cli\u003eSoothes irritation and inflammation, making it beneficial for maintaining a healthy, comfortable beard.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGerm Oil-\u003c\/p\u003e\n\u003cp\u003eContains essential fatty acids that nourish and moisturize the skin and beard, keeping them soft and healthy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps retain moisture in the skin and beard, preventing dryness and maintaining proper hydration.\u003c\/li\u003e\n\u003cli\u003eSupports the skin's natural barrier function, protecting it from external pollutants and irritants.\u003c\/li\u003e\n\u003cli\u003eAssists in soothing and calming irritated or itchy skin and beard, promoting a comfortable grooming experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eJojoba Seed Oil-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBalances oil production on the face and beard, preventing excessive dryness or oiliness.\u003c\/li\u003e\n\u003cli\u003eMoisturizes and hydrates the skin and beard without leaving a greasy residue.\u003c\/li\u003e\n\u003cli\u003eHelps soften and condition beard hair, making it more manageable and less prone to frizz or tangles.\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated skin and beard, reducing redness and inflammation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLinseed Seed Oil-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides essential fatty acids that nourish and moisturize the skin and beard, keeping them healthy and supple.\u003c\/li\u003e\n\u003cli\u003eHelps improve beard hair texture, making it softer and more manageable.\u003c\/li\u003e\n\u003cli\u003eSoothes inflammation and irritation on the face and beard, promoting a comfortable grooming experience.\u003c\/li\u003e\n\u003cli\u003eSupports the skin's natural healing process, aiding in the recovery of any dry or damaged areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRosemary-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExhibits antimicrobial properties, helping to cleanse and purify the skin and beard.\u003c\/li\u003e\n\u003cli\u003eStimulates circulation in the face and beard area, promoting a healthy and revitalized look.\u003c\/li\u003e\n\u003cli\u003eHelps tone and tighten the skin, reducing the appearance of sagging or fine lines.\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated skin and beard, making it suitable for sensitive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSalvia Officinalis Oil (Sage Oil)-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePossesses antimicrobial properties, helping to cleanse and purify the skin and beard.\u003c\/li\u003e\n\u003cli\u003eSupports oil balance and sebum regulation on the face and beard, making it beneficial for oily or acne-prone skin.\u003c\/li\u003e\n\u003cli\u003eTones and tightens the skin, reducing the appearance of enlarged pores.\u003c\/li\u003e\n\u003cli\u003eSoothes inflammation and can help alleviate skin and beard conditions such as irritation or redness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePrunus Amygdalus Dulcis Oil (Sweet Almond Oil)-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes and softens the skin and beard, improving their texture and appearance.\u003c\/li\u003e\n\u003cli\u003eRich in vitamin E, it provides antioxidant protection and helps prevent signs of aging.\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated skin and beard, making it suitable for sensitive or dry skin.\u003c\/li\u003e\n\u003cli\u003eHelps condition and nourish beard hair, promoting a healthy and lustrous look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTea Tree Leaf Oil-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExhibits antimicrobial and antifungal properties, helping to cleanse and purify the skin and beard.\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated or inflamed skin and beard, reducing redness and discomfort.\u003c\/li\u003e\n\u003cli\u003eHelps regulate oil production, making it beneficial for oily or acne-prone skin and beard.\u003c\/li\u003e\n\u003cli\u003eAssists in the healing of blemishes or ingrown.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Frouge-store","offers":[{"title":"50 ml","offer_id":52194879275328,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/9850\/0416\/files\/FACE_BEARD_SOFTENING_CREAM.png?v=1781662512"},{"product_id":"hair-shampoo","title":"Royal Beard Wash","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDiscover the magic of a quality grooming experience with our boutique Frouge Beard Wash. This is not your ordinary beard wash - it's a game-changer in beard care. Designed specifically for the discerning bearded man, this sought-after product delivers a perfect balance of essential and vegetable oils, vitamin E, and vital natural minerals that enrich your beard, leaving it soft, smooth, and touchable while also nourishing the skin underneath.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe understand that beard cleansing is a craft that requires expert care. That's why our Frouge Beard Wash has been carefully developed over time to provide optimal treatment for your beard. Free from harsh salts and parabens that can damage and dry out your skin and beard, it offers a gentler, safer cleansing solution. After all, your beard deserves the best - a product it can truly fall in love with.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIngredients:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHydrolyzed Keratin-\u003cbr\u003eHydrolyzed keratin helps strengthen and repair the hair shaft, reducing breakage and promoting healthy growth. It also improves the overall texture and appearance of the beard.\u003cbr\u003e\u003cbr\u003eOblipicha Oil-\u003cbr\u003eOblipicha oil, also known as sea buckthorn oil, is rich in vitamins, antioxidants, and fatty acids. It deeply nourishes the beard, moisturizes the skin beneath, and supports a healthier, more vibrant appearance.\u003cbr\u003e\u003cbr\u003eSunflower Seed Oil-\u003cbr\u003e Sunflower seed oil is lightweight and non-greasy, making it an excellent choice for beard care. It moisturizes the hair, enhances softness, and helps prevent frizz and split ends.\u003cbr\u003e\u003cbr\u003eSweet Almond Oil-\u003cbr\u003eSweet almond oil is a natural emollient that softens the beard, making it more manageable and less prone to tangles. It also provides essential vitamins and nutrients to promote healthy growth.\u003cbr\u003e\u003cbr\u003eVitamin E-\u003cbr\u003eis a powerful antioxidant that helps nourish and protect the beard from environmental damage. It promotes healthy hair follicles and supports a fuller, thicker beard.\u003cbr\u003e\u003cbr\u003ePalm Kernel Oil- \u003cbr\u003eis rich in fatty acids, which help moisturize and condition the beard. It also provides a protective barrier, preventing moisture loss and improving overall hydration.\u003cbr\u003e\u003cbr\u003eLavender Oil- \u003cbr\u003enot only adds a pleasant scent but also has antimicrobial properties that can help keep the beard and underlying skin clean and healthy. It may also promote relaxation and stress relief.\u003cbr\u003e\u003cbr\u003eCocoa Seed Butter Oil-\u003cbr\u003eis highly moisturizing, helping to hydrate and soften the beard. It forms a protective  layer that locks in moisture, improving the overall texture and appearance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWalnut Shell Powder-\u003cbr\u003egently exfoliates the skin, removing dead cells and impurities. This promotes a healthier environment for beard growth.\u003cbr\u003e\u003c\/p\u003e","brand":"Frouge-store","offers":[{"title":"150 ml","offer_id":44289324646720,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/9850\/0416\/files\/BEARD_WASH_2eb93608-0983-4f1a-b2b4-e7d97dd571a0.png?v=1781664116"},{"product_id":"old-case","title":"Beard Case","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe ritual, packaged. Everything a well-maintained beard \u003c\/span\u003e\u003cspan\u003eneeds — the Wash, the Oil, the Cream — presented in a \u003c\/span\u003e\u003cspan\u003ehandcrafted case built to sit on the shelf, not hide \u003c\/span\u003e\u003cspan\u003ebeneath the sink. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eContains: Royal Beard Wash · Royal Beard Oil · \u003c\/span\u003e\u003cspan\u003eFace \u0026amp; Beard Cream\u003c\/span\u003e\u003c\/p\u003e","brand":"Frouge-store","offers":[{"title":"Default Title","offer_id":44415075123520,"sku":"","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/9850\/0416\/files\/ChatGPT_Image_Jun_17_2026_01_58_01_PM_9a3b435d-b51c-456b-a0e7-73831acfa932.png?v=1781737174"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/9850\/0416\/collections\/ChatGPT_Image_Jun_17_2026_01_58_01_PM.png?v=1781719157","url":"https:\/\/frouge.us.com\/collections\/beard-ritual-1.oembed","provider":"Frouge-store","version":"1.0","type":"link"}