In recent years, Frouge Self Caring Couture has undertaken a steadfast commitment to continual progress, focusing on enhancing sustainability practices, extending social outreach, and elevating manufacturing standards. This commitment revolves around three core principles: the creation of sustainable products, the embrace of cruelty-free practices, and a dedication to fostering positive social impact. Frouge Self Caring Couture envisions a future marked by inclusivity and environmental consciousness, fostering a positive connection with nature and our global community.

ECO-FRIENDLY LUXURY

Recognizing the significance of sustainable luxury, Frouge Self Caring Couture aspires to craft opulent hair care products with a minimal ecological footprint. The pursuit of innovative product packaging, challenging traditional norms of luxury, lies at the heart of this commitment. Utilizing highly recyclable materials, operating in solar-powered facilities, exploring ways to separate components at the end of their lifecycle, and minimizing unnecessary packaging are pivotal considerations in our product development. Embracing transparency, we guide customers on the materials used and provide insights into proper waste disposal, stemming from our dedication to sustainability.

KINDNESS TO CREATURES

In our pursuit of a world free from cruelty, Frouge Self Caring Couture staunchly opposes and refrains from any involvement in animal testing. All our products are either vegan or vegetarian. While our collection may include animal-derived ingredients like Boar Hair Bristles, Cashmere, and Silk Proteins, we ensure that these elements are sourced without harm to animals, their life cycles, or ecosystems. For instance, our Silk Proteins are delicately extracted from abandoned Silk Moths Cocoons, respecting their natural life cycles.

EMPOWERING SOCIAL CHANGE

As a trailblazer in luxury Self Care products, Frouge Self Caring Couture pledges to leverage its platform to champion inclusivity, diversity, and sensitivity. Embracing all lifestyles, sexual preferences, and ethnicities, we firmly believe in the universal right to peace, shelter, and freedom for all individuals and communities.